Effectively Using The Comment Strategy to Build Your Authority

by Ben on October 18, 2009

Commenting on other peoples blogs can be a powerful way to build the authority of your blog and generate extra traffic from other related blogs in your niche. For more information I recommend reading 7 Things to Avoid to Protect Your Blogs Brand when Commenting on Other Blogs

Today I’m going to go through some commenting tips to help improve the chances of building your authority while building relationships with your target audience.

Why is it important?

It’s important because you could very well be actually hurting the brand of your blog rather than improving it.

Commenting correctly is simple

1. Read the whole blog post
2. Find what they missed
3. Add what they missed into a comment (nicely) to add value
4. Proof read it
5. If relevant, provide a link back to your site

The purpose of commenting is

  • To build credibility to the blog owners readers
  • To get noticed by the blog owner.

The more time and effort you put in to posting a valuable comment the more chance you have of being noticed.

A good mindset to do this with is, every time you find a blog post you like, ask yourself this question…

How can I add value to this blog post by adding a comment?

Key points to remember are:

  • Do it nicely – you want to build a relationship with them.
  • Always add value

By following these steps you wont be able to write as many comments. The great thing is each comment is well worth the read and everyone who see’s it will realise you know what you’re talking about.

This will help brand you as an authority in front of the blog owner and it’s readers. This leads to more readers to your blog and has the potential for joint ventures with other blog owners in the future.

Have fun with it, use this information wisely and get results!

Ben Brandes

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